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FMCG Full Form is Fast Moving Consumer Goods
FMCG meaning is Fast-Moving Consumer Goods. These goods belong to highly sold in volume and at low cost. It is also called consumer packaged goods. There are various products available in the market related to the FMCG category like beverages, and dry goods, including non-durable household goods such as packaged foods, cosmetics, toiletries, candies, over-the-counter drugs, and other consumables. FMCG products have different specifications according to the consumer’s point of view as well as the marketer’s point of view. From the consumer point of view Frequent purchases, Low engagement, Low prices, Short shelf life, and Rapid consumption are the qualities of products for FMCG. AS per the marketer’s point of view High volumes, Low contribution margins, Extensive distribution, and High inventory turnover are the specifications for FMCG.
